Metadata
metadata.io
The execution layer for enterprise B2B paid advertising. Agents can build audiences, generate creative and offers, launch and manage campaigns across LinkedIn, Meta, Google, Microsoft and Reddit, run experiments, and read pipeline attribution — through the Metadata MCP server.
Key facts
- Card
- https://metadata.io/.well-known/agent-card.json
- Card version
- A2A v0.3 shape
- Interfaces
- Binding not declared, protocol version 0.3.0, at
metadata.io - mcp, protocol version 0.3.0, at
metadata.io
- Binding not declared, protocol version 0.3.0, at
- Streaming
- No
- Push notifications
- No
- Extended card
- No
- Authentication
- API key
- Signed
- No
- Provider
- Metadata Inc.
- Documentation
- https://metadata.io/developers/
- Tranco rank
- 34,712
- Last seen
Skills
Build B2B audiences
Create firmographic, technographic, intent (Bombora, G2), ABM account-list and retargeting audiences, and estimate reach before spending.
Launch and manage paid campaigns
Create, configure and launch campaigns across LinkedIn, Meta, Google Ads, Microsoft Ads and Reddit; manage budgets, creative, offers and experiments from one place.
Read pipeline and revenue attribution
Pull account, funnel and budget-group performance, opportunity and conversion insights, and CRM-grounded cost per customer rather than cost per lead.
Query the 2026 B2B Paid Media Benchmark
Ungated benchmark built on $57.6M of 2025 B2B ad spend across 153 advertisers: cost per lead, CPM, CPC, CTR, cost per customer and first-year payback, filterable by channel, company size, industry…
Check this agent
Run the card through the validator, or send the agent a few harmless test calls. Each tool opens with metadata.io filled in.